The Overview tab gives you the month at a glance. Revenue and Reports break income down by class, trainer and time with month-over-month comparison, fill rates and retention. Conversion Funnels and Acquisition Analytics answer the harder question of where new members come from and which ones turn into paying regulars.
| Card | What it shows |
|---|---|
| Upcoming Classes | The next four days of scheduled classes with date, time, name, capacity and booked spots. Click any class to manage it. |
| Confirmed Revenue | Total confirmed revenue this month from membership and package sales - money already processed. |
| Pending Revenue | Revenue initiated but not yet confirmed, including Stripe payments still settling. |
| Classes | Classes scheduled this month and total bookings, with a chart breakdown. |
| Class Bookings chart | Booking trends across the month, showing which days are busiest. |
Pick a starting product and a time window, and the funnel shows what percentage of those members converted to paid, how long it took, and what they bought next. It is presented as a Sankey diagram plus a sortable member list, so you can go from "62% converted" to the actual names who did not.
This is the tool for questions like does the intro offer actually lead anywhere? - which is different from whether it sells.
Automatically identifies first-time members, tracks who converts to paid, and breaks results down by class type, day of week and trainer. That tells you where new-member momentum is created and where it leaks - for instance a beginner class that fills with first-timers but converts none of them.
These reports are correlational. A trainer whose classes convert well may be teaching the beginner slot rather than converting better; a Tuesday slump may be a timetable artefact. Use the breakdowns to find questions worth investigating, not to settle them.
Reports can be drilled into and the underlying member lists exported, and per-trainer reports can be sent out as PDF attachments. See trainers.